What I Love About Twitter: Breaking down barriers to engage with remarkable...
Twitter.com has become a central part of my online experience, as one can probably see by the focus on it on the sidebar. So, what makes it so special? First, let’s define what the Twitter platform is....
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Don’t be so humble, you’re not that great: Addressing Tweetup Behavior.
Whenever I go to tweetups (in-person group meetings of people who know each other online, mostly via Twitter), I notice two distinct types of interaction between people. One kind of person will who use...
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Google Reader? Feh!: How I use Twitter as RSS purgatory.
I am a RSS addict. There’s too much great content out there, and I feel like I need to devour all of it. It’s a sickness, I know. Because of my addiction (there are about 200-250 sites with RSS feeds...
View ArticleSocial Media isn’t the game changer. Acting like humans is the game changer.
I’m SO sick of the phrase “Social Media” It ghettoizes what is essentially human-to-human interaction into some kind of line item on a marketing plan. Using Twitter isn’t about 140 characters. It’s...
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The best strategy: Don’t strategize.
This may be a controversial statement, but I believe it to be true: The best digital communications strategy is to learn how to not be strategizing so much. It connects us back to the ‘be authentically...
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What “What ___ Can Teach us about blogging” can teach us about blogging.
I don’t have many rules when I sit down to decide what to write here on my little slice of the internets, but one I try to stick to is “Avoid reactive post structure.”. You won’t see me writing about...
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Why do we value strategy so much?
My job, technically, is developing social media strategy on behalf of our clients. I write a lot of ‘this is why social media is important for your business’-type documents. I work with some...
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Be a person-sized learning atom within your own community.
[This post inspired by a post that Rich Millington wrote about Why Most Companies Shouldn’t Try To Create an Online Community] Most organizations really want a big following, not a community. A...
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What we’re talking about when we say "Be Human"
Image via Wikipedia One of the things I love so much about online communities is how supportive everyone is of each other. When Christopher Penn announced that he just took a job at BlueSkyFactory,...
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Why TweetDeck isn’t a discussion monitoring strategy: You’re going to search...
In short: Keyword searches for your brands will miss some quality advocates There’s a lot of talk in marketing and Social Media circles about ‘building brand evangelists’, and all that is well and good...
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Why do we preach authenticity and transparency? What’s all this really about?
Image via Wikipedia All this talk about Twitter and Facebook engagement, how you need to be authentic and transparent, let people behind the scenes, tell stories. This is all well and good, and...
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The power of the third place, and why Twitter ain’t it.
I believe so much in the importance of The Third Place. The bar, the library, the club, the place you spend time when you’re not at home or at work. (incidentally, this is at the heart of Starbucks’...
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Reach vs. Engagement, once and for all.
OK. Reach is a measurement of who exists to be engaged with at any given time. How many people are on your Facebook page. How many Twitter followers do you have? It is quantitative and does not...
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On integrity, and the corrupting influence of business.
[for @jasonmoriber] Cover of You Are Not a Gadget: A Manifesto I’ve been reading Jaron Lanier’s brilliant “You Are Not a Gadget“, in which a large section is devoted to pointing out the many dangers of...
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A new chapter, and a look back.
The stated purpose of this blog as of this writing is to foster discussion about the connection between human challenges and business challenges. Over the last 3 years or so, we’ve talked about giving...
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